Job Role

Responsibilities:

Job description

Marketing Manager – Education Sector

We are seeking a dynamic and results-driven Marketing Manager with a proven track record in strategic marketing, brand positioning, and lead generation to drive student enrollment growth. The ideal candidate should possess strong leadership skills, data-driven decision-making abilities, and expertise in digital and traditional marketing channels.

Key Responsibilities

• Develop and execute marketing strategies to drive student admissions and brand awareness.
• Lead and mentor the marketing team to achieve sales and performance targets.
• Plan, implement, and monitor multi-channel marketing campaigns.
• Build and maintain strategic partnerships with schools, colleges, universities, corporate organizations, and industry stakeholders.
• Conduct market research, competitive analysis, and customer behavior studies to identify growth opportunities.
• Manage and optimize marketing budgets, campaign ROI, and performance metrics using analytics tools.
• Work closely with the sales team, business development team, and operations department to ensure seamless lead conversion.
• Organize and participate in educational expos, webinars, career fairs, and offline promotional events to enhance brand visibility.
• Oversee content creation, brand messaging, and digital assets to ensure brand consistency.
• Track KPIs, analyze marketing performance metrics, and prepare insightful reports for senior management.
• Ensure compliance with advertising policies, data privacy regulations, and industry standards.

Key Qualifications and Skills

• Minimum 5 years of experience in marketing, preferably in the education industry (EdTech, online learning platforms, coaching institutes, or higher education institutions).
• Proven experience in team leadership, campaign management, and revenue-driven marketing initiatives.
• Excellent communication skills, negotiation skills, and stakeholder management abilities.
• Ability to work in a fast-paced, target-driven environment with tight deadlines.

Preferred Candidate Profile

• Prior experience in education marketing, student recruitment, or admissions marketing.
• Proven success in scaling digital marketing campaigns, social media engagement, and content-driven marketing.
• Candidates from Tamil Nadu preferred.